Emirates NBD on Sunday said it has been situated as the UAE’s most appreciated banking brand with a $4.04 billion assessment in the annual brand valuation union table which is Dubai-based.
The creditors also protected and advertisement between the top 100 global banking brands and were graded second in the Middle East and Africa region. Emirates NBD was ranked 76th worldwide on the Brand Financing Banking 500 list.
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Shayne Nelson, group CEO of Emirates NBD said, "Our brand value reflects our robust financial performance as well as our collective efforts and ongoing initiatives in customer service, product development, corporate social responsibility, marketing, and others. As we prepare for Expo 2020 Dubai next year, Emirates NBD will remain at the forefront with its initiatives to simplify banking, aiming to deliver a modern technology-driven banking experience with the human touch." NBD delivered the record results in 2018, with profit up 20 percent annually to Dh10 billion, total asset surpassed Dh500 billion for the first time.